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Shift analysis

The Post-Starmer Bounce and Peak Reform?

By William Collinson | 1st July  2026

Based on shifts in our poll analysis from 23/06/26 - 28/06/26. 

Labour has won 12 prospective seats back, ranging from the comparatively left-wing, young and ethnically diverse constituency of Bethnal Green and Stepney in East London to traditional Red Wall seats such as Blaydon and Consett in the North East. This could signal a wider post-Starmer bounce, as Labour finds its feat once more under Andy Burnham. Indeed, the return of traditional red wall seats such as Blaydon and Consett, Middlesbrough and Thornaby East and Worsely and Eccles points to what Burnham could provide Labour if his currently very vague promises on tackling regional inequality are properly substantiated. Furthermore, with Burnham to the left of Starmer, Green voters in Bethnal Green have warmed more to a post-Starmer Labour, providing a projected and precarious 0.16% lead for a reinvigorated Labour Party.  

 

Perhaps more importantly, with Reform losing 11 seats to Labour and 5 to the Conservative Party, which many had - somewhat foolishly - pre-emptively written off, there are growing signs that Britain has reached ‘peak Reform’. The populist-right party would still be the largest Parliamentary party if an election were held tomorrow, yet Farage's party would need to secure 92 more seats to be able to form a majority government. Recently, however, they have trended in the opposite direction. This certainly ties in with a trend of Red Wall seats returning to a pivoting Labour Party, exemplified by shifts in the North East of England. Seemingly, a combination of the appeal of a changed Labour Party under Burnham and an increasingly tarnished Reform UK, due in part to Farage’s confused explanation of a £5 million donation, faltering momentum or an unpleasant accumulation of scandals, has started to swing the political pendulum back. This is currently a very small change, with none of Labour’s 12 gains providing a projected majority of over 1%, yet this small shift could signal a changing point for the electoral prospects of both Labour and Reform.  

Constituency Shifts

Worcester: Labour gain from Reform 

Worsely and Eccles: Labour gain from Reform 

Slough: Labour gain from Reform 

Newcastle upon Tyne Central and West: Labour gain from Reform

Middlesbrough and Thornaby East: Labour gain from Reform

Luton North: Labour gain from Reform

Lincoln: Labour gain from Reform

Leicester South: Labour gain from Reform

Canterbury: Labour gain from Reform 

Blaydon and Consett: Labour gain from Reform 

Birmingham Perry Bar: Labour gain from Reform

Bethnal Green and Stepney: Labour gain from Green

North West Norfolk: Conservative gain from Reform 

Darlington: Conservative gain from Reform

Bromley and Biggin Hill: Conservative gain from Reform

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